Ideas, references & culture. A considered selection of ideas, brands, creative projects and cultural references worth paying attention to. THE BRANDS REDEFINING HOW WE SEE AND EXPERIENCE THINGS Aimé Leon Dore: When a brand becomes a world Some brands sell products. Others build a world around them. Aimé Leon Dore belongs firmly in the second category. At first glance, the formula seems simple: New York, streetwear, sport, nostalgia, good photography. But the strength of Aimé