TRUE GEMS
CLIENT
Luxury Vintage Geneva
TYPE OF CLIENT
Retail - Luxury Vintage
CATEGORY
Brand Identity, Social, Web, SEO, Retail Strategy, Digital Set Up
BRIEF
Reposition an existing luxury vintage boutique with a coherent digital presence built from scratch. Premium rebranding, minimal and elevated, designed to attract a discerning clientele and perform on Google from day one.
WHAT WE DID
SEO landing page, Instagram curation, TikTok & DM content strategy, product photography direction, in-store merchandising redesign, window display preparation, and full inventory structuring and professional email setup.
IMPACT
A boutique transformed from invisible to highly discoverable, with a clear and consistent premium positioning across all touchpoints.
A unified brand identity implemented across physical retail and digital platforms, creating a seamless customer experience and stronger brand perception.
+3,600 profile views generated in 6 months via Google Search & Maps, significantly increasing local visibility and driving in-store traffic.
Strong mobile discovery (Google Maps & Search), positioning the brand where purchase intent is highest.
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Get in touch at contact@thebaseline.fr